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Measurement / Analytics

Understand the numbers.
Inform the next move.

Marketing analytics that organizes the information you already collect, clarifies what it can tell you, and connects reporting to practical business decisions.

Discuss your needs
What we can help with

From a clear plan
to practical work.

We shape the engagement around your starting point, priorities, and the level of support you need.

01

Data & measurement review

Review available campaign data and reporting sources. Identify gaps, inconsistent definitions, and the questions your team needs the information to answer.

02

Reporting & scorecards

Organize agreed performance indicators into reporting views or scorecards suited to your existing tools and the people who use the information.

03

Performance analysis

Compare campaign activity, audience response, and available conversion measures. Explain patterns and limitations without overstating what the data establishes.

04

Readouts & next steps

Present findings in clear language, identify opportunities for further testing, and establish a reporting cadence that supports ongoing decisions.

A good place to start

Does this sound
familiar?

  • You have marketing data but need a clearer view of performance.
  • Reports use inconsistent definitions or measures.
  • Stakeholders need concise, useful readouts.
  • You want evidence to guide campaign improvements.
Our working approach

Clear at every step.

01

Understand

Discuss your goals, current situation, and the challenge you want to solve.

02

Define

Agree on priorities, deliverables, responsibilities, and what success should look like.

03

Build

Work through the agreed scope with a clear plan and regular communication.

04

Refine

Review the work, support adoption, and identify useful next steps.

Explore another area of expertiseEnterprise Marketing Strategy Consulting
Engagements with Chynna

Purposeful marketing.
A clear investment.

Focused projects and ongoing support, with a defined scope, working cadence, and level of involvement.

Typically 3–4 weeks

Marketing Measurement & Insights

Project investment from$8,625

Bring existing marketing data into one useful view of performance.

  • Up to three existing, accessible reporting sources
  • One dashboard or scorecard and agreed metric definitions
  • Performance analysis and a findings readout
Defined project · two consolidated revision rounds
Discuss this engagement
3-month minimum commitment

Integrated Marketing & Insights

Monthly retainer from$11,500/ month

A Chynna-led program connecting marketing strategy, campaign delivery, and performance reporting.

  • One brand across email and one paid advertising channel
  • A coordinated plan with agreed campaign volumes and monthly capacity
  • Monthly performance reporting, review, and next-step priorities
Minimum commitment: $34,500 · marketing services with Chynna
Discuss this engagement

Starting fees in USD. Your proposal confirms scope, timing, campaign volume, capacity, and revisions. Deliverable projects require 70% upfront and 30% upon completion, before final handoff. Monthly retainers are paid in advance. Advertising spend, software, outside creative production, and approved third-party costs are separate and funded before being incurred. Platform migrations, custom tracking or data engineering, and additional channels are separately scoped.

A team of five or fewer? Explore small business marketing
Your next chapter starts here

Turn your marketing data
into useful direction.

Start a conversation